The brand stands for high quality Ready-To-Wear, developed in Belgium, manufactured in France. The brand philosophy combines sobriety and modesty with everyday elegance. With work on generous cuts, easy to wear and comfortable for every day. Roxane Baines reaffirms her desire to create timelessness. All designs are created with simple, everyday use in mind. Roxane Baines embraces femininity and simplicity with a clean, minimal design.

The aim is to promote an alternative, more ethical fashion that does not encourage consumption. Based on small, responsible productions, the idea is that each new collection enriches the previous one instead of replacing it.

The brand’s project is to commit itself day after day to a more ecological fashion, always based on local and sustainable productions without overproduction. The brand positions itself in a responsible development with 100% organic cotton made in England and using recycled fibres.